10/28/2022 0 Comments Swift share custom text social media![]() ![]() In iOS 7, Apple introduced a new feature called AirDrop to all iPhone 5 models, the fourth-generation iPad, the iPad mini, and fifth-generation iPod touch models. Before the debut of iOS 7, users need to rely on 3rd-party apps such as Bump to share files between iOS devices. Understandably, delighting customers with gifts can be expensive, so to avoid blowing the budget, we can always make use of a media monitoring tool to help point us in the direction of the brand advocates.IOS Adding AirDrop File Sharing Feature to Your iOS AppsĪirDrop is Apple’s answer to file and data sharing. ![]() ![]() A small surprise can make a person’s day (or a whole year in the case of ‘Swifties’) and encourages them to spread positive word of mouth. Taylor makes her fans feel special by posing for seflies and even inviting them into her home for an exclusive album listening party, which she then documents on her own channels. Taylor often keeps her fans on their toes by surprising them (and building loyalty), both on social media, as we discussed above, but also IRL. 3: Surprise and Delight Online and Offīrand love is the ultimate aim for any company, and what better way to receive love than to give it. Such activities have proved to be very successful in profiling Taylor as a typical girl next door that could easily be our bestie and taking her image beyond a music icon and into a relatable brand that resonates with the audience. Play games with them, like their photos, ask them questions and respond to their concerns. The social media strategy takeaway here: Forge personal bonds with community members. #Taylurking is just one of the ways Swift continues to engage with her some 38.2 million Insta fans. User-generated content campaigns are a great way to increase social engagement, as well as show that we recognise and appreciate interaction from our community. Unsurprisingly, it didn't take long for #taylurking to trend worldwide, a true badge of honour for a flourishing social media strategy. She browsed posts uploaded by fans and reposted their content via her Twitter account. However to promote her album 1989, Taylor did just that, signing off with #taylurking. Stalking on social media is something we’ve all done but usually don't like to admit. Her famous friends then helped spread the work through their own communities. "Bad Blood" features only young, female celebs, bringing girl power to a new, receptive audience and producing great content at the same time. So what's the lesson here? Like Taylor, when researching influencers, be sure that they add relevance to the social media strategy. KP can RAWR loudly but Taylor has called in the reinforcements, an army of fans and influential celebrity mates, including her "Bad Blood" video co-stars. Katy Perry and Tay Swift's feud keeps making headlines. ![]()
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